Opposite of bigger and more complex

Our clients, bosses, and the business press praise simplicity as a concept but, as designers, we have to expect that we won’t always be praised for removing complexity. Why is that? It’s just not as easy to for people recognize and appreciate simplicity, especially if they aren’t familiar with the problem. Luckily for us, accomplishing an elegant design is deeply intrinsically rewarding. So while others may praise the “pretty” things in our portfolios, we get the satisfaction of knowing it’s the deeper design at work…and that we got to be the one who did it.

Leave a Reply

Your email address will not be published. Required fields are marked *