Personas 101: What Are They and Why Should I Care?

Personas 101: What Are They and Why Should I Care?

by Linda Bustos

Persona development should ideally start prior to any strategy. They are most effective when used to inform a strategy, that is, to hone in on specific opportunities to improve, innovate on, or fill other gaps, and are critical to have before making any significant changes to an existing project or kicking off any “innovation” projects.

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