7 Core Ideas about Personas and The User Experience by Jeff Sauro June 2, 2017 / kaynewman / Persona Resources 7 Core Ideas about Personas and The User Experience by Jeff Sauro Personas are not what people tell you about themselves; they are observations and descriptions of why (motivation) a person does what he/she does. 1. Personas predate UX Research 2. A persona is not a hypothetical customer invented by the marketing department 3. A persona is not about customer likes and dislikes 4. Personas answer very specific questions 5. Personas can provide a very real benefit for user experience research 6. Don’t Overdo the Persona Process 7. Opinions are good but motivation is better Share this:Click to share on LinkedIn (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)