Creating Personas | UX Booth

Creating Personas by UX Booth by Eeva Ilama Don’t wait for permission to create personas. Make proto—personas on your own and show how they help your team make better product decisions. Invite key decision—makers to participate in a proto—persona workshop that fosters interest in personas and introduces thinking from a user—centric perspective.

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7 Core Ideas about Personas and The User Experience by Jeff Sauro

7 Core Ideas about Personas and The User Experience by Jeff Sauro Personas are not what people tell you about themselves; they are observations and descriptions of why (motivation) a person does what he/she does. 1. Personas predate UX Research 2. A persona is not a hypothetical customer invented by the marketing department 3. A […]

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Field Studies Done Right: Fast and Observational by Jakob Nielsen

All the talk about “anthropology” obscures the fact that all development teams should do field studies, and that teams can run studies on their own, without hiring a bunch of PhDs. Summary: Field studies should emphasize the observation of real user behavior. Simple field studies are fast and easy to conduct, and do not require […]

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