Opposite of bigger and more complex

Our clients, bosses, and the business press praise simplicity as a concept but, as designers, we have to expect that we won’t always be praised for removing complexity. Why is that? It’s just not as easy to for people recognize and appreciate simplicity, especially if they aren’t familiar with the problem. Luckily for us, accomplishing an […]

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Get in over your head, joyously

This quote delights me because my best design work has frequently followed a sense of being in way over my head.  I often compare projects to the Bolder Boulder 10k, specifically the 5-mile marker.  At this point, I’ve got 1.2 miles left and most of it uphill. The exhilaration of the start and the chatter of the crowd is a […]

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