What a Prototype Is (and Is Not) There has to be some sort of interactivity, otherwise your users won’t get a taste of how the product/app actually works. this is where prototypes come in…A prototype is not the final product. Do not expect it to look like the final product.
Personas 101: What Are They and Why Should I Care? by Linda Bustos Persona development should ideally start prior to any strategy. They are most effective when used to inform a strategy, that is, to hone in on specific opportunities to improve, innovate on, or fill other gaps, and are critical to have before making […]
Improving Persona Usability For Goal-Oriented UX by Jenna Erickson Once the surveys and interviews have been concluded, the UX Researcher must sort through the data and find what is usable, and what is not. This can often be the hardest step, as it can take a long time to determine what is useful.
Creating Personas by UX Booth by Eeva Ilama Don’t wait for permission to create personas. Make proto—personas on your own and show how they help your team make better product decisions. Invite key decision—makers to participate in a proto—persona workshop that fosters interest in personas and introduces thinking from a user—centric perspective.
7 Core Ideas about Personas and The User Experience by Jeff Sauro Personas are not what people tell you about themselves; they are observations and descriptions of why (motivation) a person does what he/she does. 1. Personas predate UX Research 2. A persona is not a hypothetical customer invented by the marketing department 3. A […]