Strategy Resources

Evaluating Ideas by Eileen Webb |A List Apart

Evaluating Ideas   I’ve found that what works best for me in these whittling sessions is to have a framework to fall back on. An established framework means that no one is trying to justify their idea to me; all ideas are evaluated in a relatively emotion-free setting so we can decide which solutions are […]

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Seeing the Elephant: Defragmenting User Research

Seeing the Elephant: Defragmenting User Research So, go make friends, have conversations, and get outside of your comfort zone. Take a step back and look at what you and your counterparts are doing—and when. Then sketch maps and other pictures of which kinds of user research are happening in your organization—and which are not.

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