Universal Principles of Design, by William Lidwell, Kritina Holden and, Jill Butler

Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Second Edition, Revised and Updated Edition
by William Lidwell (Author), Kritina Holden (Author), Jill Butler (Author)